What's bad about the choice? Kelly has an ascending defense and a QB who is very comfortable in the spread. And apart from Trent Richardson and Joe Thomas, he pretty much has license to tear that offense apart and build it in his own image.
It's so interesting that Kelly was #1 on everyone's list now all of a sudden he's not. Love Reid coming to KC, but the Browns hit a grand slam with this one. They decided to go big or go home. Kelly will either bust or he's going to be a huge success. I think he has the organizational skills and is a brilliant offensive mind and he's going to find some way to make it work.
Good for the Brownies. They deserve a big hire like this.