Someone gave them a wake up call. There's a video on C-Span showing Greenberg saying the AIG bailout was not necessary and that bankruptcy was a valid option without a financial meltdown.
Bill Belichick learned to film signals of opponents from the former Chiefs, and Charger's coach Schottenheimer. Others like Edwards, Johnson and Cowher did too. They learned from the CHEATS and CHEATERS who still couldn't win.