Originally Posted by Saul Good
It wasn't a nightmare. It was marketing genius. Now, people are going to flock to whatever they put out in fear of missing the next big thing.
Not true. Sales of subsequent limited-release beers Stingo and Rye-on-Rye didn't approach Chocolate Ale levels.
As for it being a nightmare, well, that's from Boulevard themselves. Internally, they hate Kansas City's response to that beer.