I agree that it is ****ed up but I have a feeling it was a lie that took off and after it took off there was nowhere else to go but just going with it in hopes it would eventually just go away.
Instead, DEADSPIN actually does some investigative reporting and unleashes the entire thing and now he's in full spin mode.
Suck for him, he shouldn't have lied...but people make mistakes. People also die of cancer. A made believe girlfriend dying of cancer is pretty sick but it didn't really hurt anyone, other than Teo himself (now). So it seems like he's paying the price for being a dipshit.