Something struck a chord with me today. They were talking about how Armstrong didn't show enough contrition during his apology.
How can you excoriate someone for lying then complain because he doesn't come off as a prostrate bucket of tears in an interview? In essence, ESPN complained because Armstrong didn't lie in the way his audience wanted him to lie, which is what this is all really about. Most people actively seek out fiction displayed to them in palatable way because they desire to live in an ignorant cocoon.
A great shot is when you pull it off. A smart shot is when you don't have the guts to try.