Think he makes perfect sense in many respects. There's no reason Republicans can't get more of the hispanic vote. When you're talking about emigrants who want to work hard to make money to send to their families -- that's right in their wheel house of work ethic and family-focused.
But they blow their own feet off over and over again by ACTING like, to be blunt, ignorant bigoted heartless assholes. Whether they ARE or not is an entirely different question -- that's how they come across. They need to reshape their image and expand their base by reaching out to democraphic groups that they have historically spurned.
"I love signature blocks on the Internet. I get to put whatever the hell I want in quotes, pick a pretend author, and bang, it's like he really said it." George Washington