OK. Bad example. How about it's released when you can buy items and actually get to keep your character (or do you get to keep your character through beta and into the release build?).
"That's the reason my FFL team name is TrentGreenLeadBlock. When you see this mother****er coming around the corner on a block, put your children to bed and batten down the hatch on your girl's snatch, because the same power that destroys defenders can scar the minds of the youth and simultaneously impregnate any woman within sight, live or on television."