That's your source?
20 years ago, you were talking about massive lawsuits, massive anti-smoking marketing blitzes, pretty much a war on big tobacco. Now you have one advocacy website worrying about tobacco legislation. Today, tobacco is a side conversation. Why? Because the tobacco company chose to play the PR game, going against their long history of fighting back.
I get the idea of standing your ground. But the refusal to play into at least some of the publicity war is hurting the cause big time. And the issue is never going to go away until someone does.