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Maybe I'm off base with the rest of the market here, but I'm not buying a dodge on account of that commercial.
That being said, I absolutely appreciate the goodwill from Dodge. It seems like production agriculture is constantly being bashed. Between the "oh noes I need organic", atrazine in the Chesapeake Bay, PITA suggesting that feedlots mistreat animals (seriously LOL), GMO killing everybody, empty food, and whatever the next latest greatest way to bash on agriculture, it seems like we're always taking it on the chin. And on that note, I definitely appreciate some goodwill from Dodge. That is very important to me.
And I don't think the actual producers IMO aren't the target market. I think they're trying to sell pickups to people who want to be associated with that type of lifestyle. There are a lot more people that want to think they are associated with Ag production than actually are in the industry. I think they're trying to sell to the people that think they will be closer to the described if they buy dodge.
Like I said, I may be off base but that's how I see it.
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