It's my understanding that the show doing the promo gets dinged out of their ad budget and it shows up on CBS's balance sheet as revenue. It's not full boat cost but 50%
"The only difference between sex for free and sex for money is that sex for free costs you a WHOLE LOT more!"
2015 ADOPT A CHIEF
MIKE CATAPANO -MIA SEPT 2014 RETURNED MAY 2015 “I feel like I’ve had a fire ignited inside of me.”