Originally Posted by ArrowheadMagic
Every conference has lower end football programs. Money is in the channel and household viewers. NC will tune in to watch both schools. Will benefit them in basketball. The value would be in the number of TV's.
Yes, I am aware of the economics of adding them. They may add incremental dollars. But I'm trying to understand why a football conference that only cares about football would want to dilute it's football brand by adding 2 crappy football programs. Just for money? You would agree it's a very odd strategy no?
"Basketball doesn't matter!" So why are you adding basketball schools?
"Because we want to be the best in basketball, dammit!"