Originally Posted by Prison Bitch
Yes, I am aware of the economics of adding them. They may add incremental dollars. But I'm trying to understand why a football conference that only cares about football would want to dilute it's football brand by adding 2 crappy football programs. Just for money? You would agree it's a very odd strategy no?
"Basketball doesn't matter!" So why are you adding basketball schools? "Because we want to be the best in basketball, dammit!"
It's about expanding the conference footprint for the conference network. The league doesn't need any more football heavyweights. Same reason they took Mizzou.