In fact these conferences need to jump on the popularity of college basketball right now. The ratings for TV are huge, just look...
10 Highest Rated College Sports Telecasts
2012-13 academic year
# Date Sport Winner Loser Event Net Rating
1 Mon., 1/7/13 Football Alabama Notre Dame Champ. Gm. ESPN
2 Mon., 4/8/13 Basketball Louisville Michigan Champ. Gm. CBS
3 Sat., 4/6/13 Basketball Michigan Syracuse Final Four CBS
4 Sat., 12/1/12 Football Alabama Georgia SEC Champ. CBS
T5 Tue., 1/1/13 Football Stanford Wisconsin Rose Bowl ESPN
T5 Sat., 11/24/12 Football Notre Dame Southern Cal Reg. Season ABC
7 Sun., 3/31/13 Basketball Louisville Duke Elite Eight CBS
8 Sat., 4/6/13 Basketball Louisville Wichita St. Final Four CBS
9 Thu., 1/3/13 Football Oregon Kansas St. Fiesta Bowl ESPN
10 Fri., 1/4/13 Football Texas A&M Oklahoma Cotton Bowl FOX
The other thing about B-Rush is that he never lied. Coach Self would be like, “Did everyone make curfew last night? If you didn’t make curfew, raise your hand.” All of us that broke curfew kept our hands down — except B-Rush. He’d raise his hand and tell on himself. Coach Self would ask him why he didn’t make curfew and he’d say, “Because the club was crackin’!” Everyone would laugh and he’d make B-Rush run a little bit.