So these games are going to take place over the course of five weeks...
This thing is ****ing stupid. It's about as intriguing as the Big 12 PAC 12 challenge was. (Anyone remember that abortion?)
Here's my theory (based on nothing other than the fact that I look dashing in a nice tinfoil hat): This series has been created as a way to grease the skids for the aTm/Texas and Mizzou/KU rivalries to resume without Texas and Kansas losing face.
Those matchups will happen around year three, and the administrations will be able to say, "It's time to bury the hatchet...we've already played them in this challenge...albeit begrudgingly...so we might as well go ahead and move forward with the rivalry games and schedule them on our own terms".
Pairing them up year one would be too obvious and wouldn't provide cover for the true intentions, but when the inevitable happens..."Well, we didn't want to play them, but we don't control that part of the schedule, so our hands are tied."