Originally Posted by Prison Bitch
You're severely overestimating the value of the Border War. Esp to KU basketball. Our fanbase tunes in to watch KU play, not MU play. You haven't explained how renewing the Border War makes KU additional revenue over playing non-cons at home. I'd like to see your math here.
Each year it goes without being played, the less attached people are to it. In 5-10 years, our students that will be on campus will be old enough that they won't even remember it being played.
Tell Plow more about what KU fans want since, being a KU fan himself, he has no idea.