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Originally Posted by BourbonMan
I still stand by my statement and still think that Slive is looking at the Big picture and doesn't give a crap about the KU/MU rivalry..except it would bring in lots of viewers and revenue.
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I'm not sure why people think these games bring in revenue. As I said earlier I would guess ESPN would attract more viewers to Kansas-Florida than the Border War. I'm fairly certain it would sell out in Lawrence or KC, too.