Originally Posted by BourbonMan
I still stand by my statement and still think that Slive is looking at the Big picture and doesn't give a crap about the KU/MU rivalry..except it would bring in lots of viewers and revenue.
I'm not sure why people think these games bring in revenue. As I said earlier I would guess ESPN would attract more viewers to Kansas-Florida than the Border War. I'm fairly certain it would sell out in Lawrence or KC, too.