I mentioned this a couple weeks ago about what they do with new games. If I am buying a game new I almost always get it from newegg on release because they always have a preorder discount of around 15 bucks. I almost always buy used OLDER games at gamestop with the B2G1 free option and use my additional 10% discount on top of that.
I have never liked their practice of opening new games as a "theft deterrent."
Same as it ever was.