|
There are medical conditions that can lead to obesity, but they don't have to. Those conditions actually do require medical treatment. However, I seriously doubt this is the case for 1/3 of Americans. It's actually probably a very, very small percentage.
I do think that the signs stand a chance of getting more people to consult with their doctors in order to get some help. It's a step, anyway. And, if they're going to see their doctors, then they can also be checked out for the many conditions that can be caused by obesity.
For those people who look for something else to blame for their laziness/inability to eat properly, then, yes, they will view this as an excuse. However, they will look to anything as an excuse. Those people probably would not seek help anyway. Hopefully, these billboards can reach those people who will eventually seek help.
While the basic concept of weight loss is simple (I know there are many ways to make it a little more complicated), there are probably people who just feel that it is out of their control for whatever reason. Maybe a doctor can put them on a wellness program, suggest a nutritionist, or send them to a personal trainer.
My only concern with this is whether this type of campaign will affect insurance rates. Will these types of things start being covered? In any case, the increased number of doctor visits surely would affect them.
|