Teams have bought places in races. Meaning, if a car qualifies and another doesn't, people have paid the qualifying team for their spot in the race.
Teammates during the season, have let their teammates pass them to lead laps to get "bonus" points all the time.
If Penske paid Front Row or made a deal to help with equipment in the future, seeing as they are both Ford, then who cares.
This is so different than spinning out on purpose, and then encouraging it again.