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Here are the tv ratings for all the Tennessee and Baylor games I could find from 2012:
0.8 (1.5M) Tennessee N.C. State 7:30 PM ESPNU
3.1 (5.1M) Florida Tennessee 6 PM ESPN
2.9 (4.8M) Tennessee Georgia 3:30 PM CBS
0.7 (1.1M) Tennessee Mississippi St. 9 PM ESPN2
2.5 (4.2M) Alabama Tennessee 7 PM ESPN
2.6 (3.9M) Tennessee South Carolina 12 PM ESPN
0.7 (1.1M) Tennessee Vanderbilt 7 PM ESPN2
1.5 (2.2M) Baylor UL-Monroe 8 PM ESPN
3.1 (4.8M) Baylor Texas 3 PM ABC
2.1 (3.3M) Kansas State Baylor 8 PM ESPN
1.0 (1.6M) Baylor Texas Tech 2:30 PM FOX
Looks pretty comparable to me.
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