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Which is why they made a desperate play for Rutgers. They are smoking crack if they think they're really going to make up their demographic deficit by getting the NYC market with those slugs. But then, I'm sure their consultants know much more about the data than I do. From the appearance however, the BIG looked desperate and this move will backfire.
Don't their current members like Iowa, Wisconsin, Minnesota get sick and tired of seeing their brand diluted with the 2 adds, and talk of schools like VA or GT? I'd be pretty irked.
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