[the Talking Can]

here it is:
http://www.slate.com/articles/health...t_strains.html

Will this new legality expand the market of marijuana customers beyond the current core demographic of guys in their 20s in hoodies and baseball caps with a callous disregard for regular shaving? Yeah. Probably. At least, that’s the read of industry insiders. “Now that the stigma of being a criminal in the eyes of the law (at least here in Seattle) is gone, we foresee a gradual increase in consumption, though perhaps in more benign forms like edibles, drinkables, and topicals. They are much more fun and much less threatening since you don't have to engage in the act of smoking,” says Lisa Dank, the media coordinator and web consultant for one Seattle dispensary, North Seattle Med. Co.

Back in Colorado, Ellison says that as of now, the demand for straight-up bud comes from men in their 20s, and they pay for potency. “They want to party and get wasted,” he says. But if customers demand something mellower, the industry will supply it. Ellison predicts that large corporations, such as beer companies, might fill the gap, producing large quantities of midgrade weed: not as flashy as the current Cannabis Cup winners, with their crystals of THC glistening under glamorous lighting, but not as pathetic as ditch weed either. “If the big boys come in and come out with a mid-grade” he says, then that new market will be served.