Carmouche is also openly gay, so although she lost, she was still a publicly homosexual athlete performing in the highest level of cage fighting, of all things. Something you have never seen in the NFL or MLB. Of course, it 'helps' that she's a lesbian, because to most of us males that would watch UFC that's probably just 'hot' as opposed to a progressive move towards equality. I doubt a gay male would have received the same sort of reaction or reception. But I could be wrong.
Either way, a noteworthy event in more than one way. The fact that they headlined a UFC pay show with a woman's match is noteworthy, as well.
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