Quote:
Originally Posted by chiefzilla1501
It's a very big deal. For $12M, you can buy 2,400 30-second spots in New York. And that's buy and far the most expensive market in the country. 2,400.
And Paid internet search? For a full year, I'm pretty sure companies generally spend in the low millions. $12M for one week at the top is an accomplishment?
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Paid search doesn't get you #1. I think you are looking at what is on the sheet and giving zero credit to the next level of influence.
You are counting the amount of people a bike shop owner tells about the bike and giving no love to the guy that goes to his bike club and tells everyone about it.
Their message? Is everywhere now. Absolutely every where. They are turning the heads of people who influence other people.
People trust the word of mouth of other people more than from a company directly. And right now that word of mouth is about Chrysler and it is popular. More people watched this SB than any show in history.