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I think some of that (the WWE going away from their traditional bodybuilder focus) is WWE being forced to run with those more athletic/actual wrestler guys because UFC's growth/expansion in the last decade has been slowly but steadily shrinking their potential talent pool. Guys (like collegiate wrestlers) who in the past may have been focused solely professional wrestling as an athletic career path have an option now (MMA) that didn't exist at nearly the same scale a decade ago that it does now, and some think this may eventually become evident/a problem with regards to the WWE roster.
There's a ton of recent/current WWE stars who would've gone that way, for sure, had it been a realistic path available to them the way it is now when they started out 10-20 years ago.
On the good side, a lot of the guys they get now are guys who are in it because they have a passion for it.
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