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Q: Do I need to be a DIRECTV subscriber to get the Sunday Ticket?
A: You DO NOT need DIRECTV to access NFL Sunday Ticket, though existing DIRECTV customers can access the service on their PS3 for an additional $50 and use the PS3 as an additional receiver in their home.
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Why would an existing DTV customer need to spend an additional $50 to watch ST on the PS3?
Existing customers would already have receivers - and likely HD receivers - on all of their TVs.