Doesn't seem like many care about this, but they're beta testing an in-home version of this. Same concept, but you have to read the disc you're trying to "convert" via a computer. I tried it with one tonight, and it works just fine. Something to look for if you like the concept but don't want to deal with Wal-Mart.
http://www.engadget.com/2013/01/31/v...-home-to-beta/