Quote:
Originally Posted by Redrum_69
AWESOME
Maybe now they can make a decent product
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If only that was the case... Up until a few years ago, Bud would buy out upstart breweries whose brews started taking little bites out of their market (Rolling Rock for one) but then the bigwigs realized that their flagship brews were losing popularity. They partnered with In Bev to distribute Beck's, Stella Artois, Bass, and many more. Their sales went up again, but this was solely due to the imports. Bud and Bud Light continued their declines. Miller sales are up, too, so Bud was getting squeezed from domestic competition and then Coors and Miller partnered up. The falling American dollar and the rising Euro was the final factor. There was talk of Bud actually distributing bourbon, but I have not heard anything new about that, so it may have been an idea born of desperation.
Bud wanted to buy out Samuel Adams, but Jim Koch is not just in it for the money; he's doing what he loves, making a good product, and the money takes care of itself. So, he said no. Samuel Adams is getting stronger nationally, too. They have a good commercial for their summer brew. Bud will still be Bud, though. So, if you want to take pride in your beer, Samuel Adams is always a good choice.