ESPN won't even be in the KC market on Time Warner after September 2nd... nor will ABC, unless they work out an agreement.
On Sept. 2, ABC and ESPN could disappear from Time Warner Cable if the organizations don’t reach an agreement on the rates TWC will pay to carry the popular programming offered on those stations.
Before then, the two sides continue to try and sway public opinion in their favor.
The “I Have Choices” campaign tells ESPN and ABC’s story while the “Roll Over or Get Tough” campaign tells Time Warner Cable’s story.
Both campaigns say they’re in negotiations and have the goal of keeping the programming coming but at the same time the “I Have Choices” campaign encourages subscribers to “Switch Now” with links to AT&T U-verse, Verizon FiOS, DirecTV or even over-the-air.
At the core of the disagreement is money and the core of the public argument is about who deserves it.
“I Have Choices”:
Time Warner Cable decides what to charge its customers for monthly cable service and these rates are not part of our contract negotiations. Programming costs do not drive the rates charged by Time Warner Cable.
“Roll Over or Get Tough”:
Nearly $.40 of every dollar you pay Time Warner Cable for your video service is paid to the networks that produce and deliver your programming. And nearly all the money that’s left over, along with the money we bring in from our other offerings, is used to operate our business and to make sure we can keep bringing you more great products and services.
So what happens if Sept. 2 comes and the price for those channels is a price TWC is unwilling to pay? What do you, the subscriber, do?
When is it time to call and when is it time to switch?
http://ihavechoices.com/