Quote:
Originally Posted by keg in kc
It's a marketing approach. They're backloading everything. It looks like they believe that the kind of people who are going to see a movie like this have already decided that they will, so they don't have anything to gain with that core group. And the wider moviegoing audience tends to be the kind of people that won't decide what they're seeing next week until the time comes. So they try to get them excited next week. It seems to have worked with MoS (went over 280 million domestic this weekend despite the love/hate reception from critics). We'll see if it works for Pacific Rim.
I hope it does, because I'd like to see more original concepts...
|
I think this film will do surprisingly well, at least this weekend. And I think "Grown Ups 2" is going to go directly into the shitter.
"Pacific Rim" has no sci-fi OR action/adventure competition at the moment, since "Lone Ranger" tanked. With kids' films currently ruling the B.O. ("Monsters U.", "Despicable Me 2"), the adults who haven't seen anything since "Man Of Steel" and "Iron Man 3" will come out for this film.
"Grown Ups 2", on the other hand, will suffer from following other comedies these past weeks which have done well ("The Heat", "Kevin Hart: Let Me Explain", "This Is The End").
Next week is a different story, though. "Pacific Rim", in its second week out, will face stiff competition across the board: an action-adventure ("Red 2"), a sci-fi film ("R.I.P.D."), a horror film ("The Conjuring"), and another kids' film ("Turbo"). That will suck a lot of audience away, especially "R.I.P.D.", so how far "Pacific Rim" drops will be a true indicator of how well it's going to do overall.
I have no idea what the production budget was, though. They seem to be keeping that hush-hush for the moment. If the thing had a bloated production budget it might have a problem recouping. I think a disappointing take would be $100M, a realistic take would be $200M, and a good take would be $250M. Again, though, like "Man Of Steel" and "STID", the overseas haul will make quite a difference and this film has great overseas potential.