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Originally Posted by phisherman
We discussed this phenomenon today at work.
This is not a beer for beer nerds. This is a beer that beer drinking guys buy for their non-beer drinking women. How can we make women that don't like beer, drink beer? Add chocolate to it, and release it right before Valentine's Day.
Profit.
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https://twitter.com/#!/DavidsonKris/...66412973334528
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I'm in line with people that look like they can't spell "craft beer" let alone enjoy the bottle of Chocolate Ale they are waiting on.
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Someone confirmed that it's on the shelves in Omaha, so I'll get a bottle or two this weekend and avoid all the craziness... and if I like it enough, there will actually be more available. I picked up a couple bottles of Young's the other night and wondered if all the people going crazy for Chocolate Ale even know other chocolate beer exists...