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On the B12 side of things, ESPN has a limited number of slots for their programming and will not make bigger payouts, per team, past 12 schools. They'll match whatever past 12 schools, as long as the quality is there. FOX is willing to pay more because they get all the extra inventory.
This is why the B12 is trying to make slots 11 and 12 the most value, because they set the bar for each subsequent school. This is why they have such a love affair for ND. FSU-ND gives them the best bang for the buck, and then each subsequent school can expect that figure when joining. The bowl payout money doesn't go up with the number of teams, so each time you add teams, you further dilute that pot, that is what makes the TV contract so valuable to the B12.
By staying at 10, they get better shares. At 12, they might offset that with a CCG, but 11 and 12 will set the bar for any members beyond that.
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You'll see it's all a show, keep 'em laughing as you go, just remember, the last laugh is on you, and always look on the bright side of life!
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