Quote:
Originally Posted by vailpass
Fayettchill. Heh.
You guys are killing me with all these fine sounding beverages.
Looks like drinks on the patio tonight.
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The owners are total bro stoners (mid 20s) who happened on a genius formula. They just buy existing products from other producers (water bottles, camping gear, fleece garments, etc...), slap their brand on them, then sell them. They go like hotcakes in the "hyperlocal" economy that this town espouses. Meanwhile, not a damned thing that they sell is made locally. They basically just sell an image, but it's perfect for a college town that wants to have a unique, local identity.