Quote:
Originally Posted by Ari Chi3fs
I'm in the process of writing a book on how consumer reviews effect business. It's a very intriguing topic, and many small businesses are due for a shit tsunami if they don't pay attention.
Google Maps is the aggregate site of most all review sites... and it's the most important for a small business to claim. Period.
You need to make sure all of your business data is consistent on ALL local directory sites, which there are about 15 main ones... and if you are in a specialty niche, you need to focus on vertical directories.
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I find google maps to be somewhat unreliable. I went looking for a BBQ joint on a recent road trip. Out of three places I tried to find, one was an operating business but closed on Saturday, one was no where to be seen, and the third I found the building but it had obviously been closed for a number of years. I drove up the road a piece and tried again and found a great place.