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I signed up for Spotify Premium a couple months ago. I looked into MOG quite a bit, and was aware of Rdio, but didn't really consider it seriously due to the relatively collection size.
In my brief time looking at MOG, the thing that I liked was that it is more album-oriented than Spotify, which fits a little better with my music listening habits. For example, you can add a favorite artist, album, or song in MOG, where in Spotify, you can only add a "star" for your favorite tracks. I'd rather have the former, personally.
The thing that made me decide to go with Spotify was the apps. MOG's Android app was pretty clunky, and there's no way to even try it without paying for it (where Spotify will at least let you play with the interface and play local files without paying). Also, I like that Spotify runs out of a local app on the computer rather than a web interface, so my play and pause buttons on my media center remote work.
Finally, Spotify has a lot of nice social features, were MOG's are pretty basic. I'm not talking about posting what you're listening to on your wall - I disabled that. But it's nice to be able to send my friends an album to listen to and that kind of thing.
Frankly, I was pretty torn between the two, but ultimately decided on Spotify for 1) the collection size, 2) the mobile apps, 3) the ability to use a full desktop app, and 4) the ability to send tracks to friends.
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