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They nearly brought back Gwen a few years ago too. It was coming out of One More Day, which was the (terrible) storyline where Peter makes a deal with the devil to save Aunt May in exchange for erasing his marriage to Mary Jane.
The original plan for that story was that Peter would change the past so that he got Harry Osborn help for his drug problem sooner, which would have a ripple effect so that Harry and Gwen would have never died, Harry and Mary Jane would have never broken up, and Peter and Mary Jane would have never got together (this actually makes sense, because Harry's drug problem is one of the things that sent Norman over the edge and back into the Green Goblin persona). It didn't happen this way because editorial at Marvel was uncomfortable with altering continuity to that extent.
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