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A producer I regularly work with worked on the commercial in the OP as a PA. He told me a story once about the boom lift malfunctioning when they were shooting the overhead shots of the teams and that the camera fell to the ground and nearly hit Joe Montana. He said that a few folks from the Chiefs, including Carl and Joe's agent, were on set watching the production and that they absolutely lost their shit on the director and didn't want filming to continue. Apparently Montana calmed the situation and insisted that they finish the shot (probably because he was getting some serious dough for it.) I just thought that was an interesting story about a commercial I remember loving as a kid.
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