I was saying from the stand point of an every day -ish cooler (which is what the OP appears to be) ; $180 seems insane to me.
it doesn't appear all that special (compared to the bear-proof ones mentioned). it has a thing to attach a blender to it.....BFD. and a place for bungee straps....kick ass. divider in the middle.....double kick ass .lol.
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