[Just Passin' By]

Originally Posted by jAZ

If they think it will help them sell more houses, should they refuse to make the change just so that you can be happy about it?

Why should you have any opinion about this in any way, other than "that's your business decision? You think it works for you? Go for it."

Seriously. I think the "political correctness" crowd can mark this down as their "jumped the shark" moment.

Now, not even a business acting in its own self interest, without any fanfare or outside pressure of any kind, can make a choice like this without getting some people pissed off.

So much for even the barely coherent "give me my 1st amendment freedoms!!!" non-sense.

Did you bother to read the article?

Why? In large part for exactly the reason you would think: “Master” has connotation problems, in gender (it skews toward male) and race (the slave-master).

“I imagine it’s not only a more accurate description but also a more politically correct term of art,” said Steve Nardella, senior vice president of operations for Bethesda-based Winchester Homes Inc.

older brokers tend to use “master,” because that is what they’ve always used, while the younger agents “want to be more politically correct."

Over time, “master” will be filtered out entirely, he said. The change is “just working through the industry, and finally, bingo, we got it.”