What Cole does is counter-productive. They're trying to sell these guys as legit and he's constantly burying them. And I've never heard any show, much less a wrestling promotion, bury itself the way he does. He was even calling Ryder a nerd last night because he was a WWE fan growing up. Great message to what they apparently see as their primary audience, the kids. Don't buy our merchandise and don't wear it to school, because it's not cool. Wait, what?
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