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FORT WORTH, Texas (AP) — The National Rifle Association is taking its relationship with racing to a new level as the title sponsor of a NASCAR Sprint Cup Series race.
The deal with Texas Motor Speedway comes at a time when the NRA is involved in a renewed debate on gun violence in the wake of the December shooting at Sandy Hook Elementary School in Newtown, Conn.
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"It's not about politics. It's about sports marketing," TMS president Eddie Gossage said Monday after the announcement of the one-year agreement with the NRA that includes a renewal option
The April 13 race at Texas, the first scheduled night race in the Cup Series this season, will be known as the NRA 500.
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