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My first instinct is to get tougher on these "students", but I don't think that's the problem. Considering their "work" schedule - practice, film room, and especially the travel schedule - how many hours a week are they off campus? - there's no way you can expect them to complete a normal student's coursework.
Reality is that collegiate athletics is a huge revenue generating enterprise. Aside from ticket sales and television revenue, it creates a stream of money from alumni and also creates interest that brings students to the university. Hoops makes a lot more money than football thanks to a smaller number of players on the team, and a venue that costs less to build but has more games played there.
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