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Very discouraging discussion on last night's Wrestling Observer Radio for people who want Cena to ever turn heel. According to Meltzer, there are people high up in WWE heavily against the Cena/Rock match at Wrestlemania next year, because they think it will be counterproductive to the current long term goal with Cena - to get him over as a babyface with males. They're afraid that Cena will be viewed as the heel in the feud regardless of what Rock does, so for months leading up to Wrestlemana and then that night in Miami, he's going to be booed. And they, of course, want Cena to be the face carrying the company for the rest of the year after Mania, since Rock will be gone.
This is not set in stone obviously, and they really can't see a way out of the feud, so it will probably happen anyway, the main point here is their long-term goal with Cena. Which I think is enlightening as far as his role in the current feud is. That would certainly explain why he's (illogically....) mirroring so much of what Punk says, because they want to get him over with the fans cheering Punk...
Which is never, ever going to happen. There's no way in hell they're ever going to get Cena over with hardcores....
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