Thread: Movies and TV Disney buys Lucasfilm for $4 billion
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Old 07-09-2013, 06:37 PM   #1315
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Quote:
Originally Posted by DaneMcCloud View Post
What's not factored in the raw box office receipts is marketing and exhibitor fees. Movie theaters can take up to 30% of the overall take. Marketing can easily surpass $100 million.

Disney spent $175 million marketing "The Lone Ranger", so they've spent more than $400 million on a film that will never earn enough to break even.
I read that they would need to gross 800 million world wide on that turd to make a profit after the cut that theaters take.
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