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The most important thing is a statistically significant number of reviews from people who are passionate about the item being reviewed. I want a rating system for quick browsing and detailed comments to see specifically what makes something so special.
I use:
Amazon for general consumer goods.
Zagat for restaurants. (Preferred, but don't anymore since it's not free and I wasn't going out enough to justify the subscription.)
Rotten Tomatoes and IMDB for movies.
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