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Maryland and Rutgers were the first piece of the puzzle. They get Washington DC, Baltimore and part of NYC in Big Ten tv pie. They help get the Big Ten network's subscribers up and double their money in those states.
Next step is to get Virginia and North Carolina. I think Virginia will be a slam dunk if they decide to leave the ACC. I don't see them heading to the SEC, North Carolina I can. If you can't get Carolina, you go after Syracuse to get a top notch basketball brand and the rest of New York for the Big Ten Network cable dollars. I don't see the Big Ten going after Duke.
This the order I see for next Big Ten expansion.
1. Virginia
2. North Carolina
3. Syracuse
That being said North Carolina will be the #1 target though for good reason.
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