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Originally Posted by nm_dbf
I thought of that...He should have asked how much you think spending $1500 for Yellow pages ad helped your business.
My parents always asked customers where they heard of them in their small business...
When they found most was word of mouth in Counties surrounding.
Very few people looked in Yellow pages for their service.
They cut ad space to a rate accordingly a token presence.
They didn't get enough from Yellow pages to amount to sh1t for business.
Your mileage may very, if you trust the old saying (probably from advertising industry) 'Advertising doesn't cost...it pays'
Measuring this 'cost' becomes important to grow your business.
Know way Yellow pages guy could know that. unfortunately.
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Being that he is in the Ad business, he may already know that. LOL!
morphius
always one to go out on a limb.