Quote:
Originally Posted by ChiefsCountry
ROI isn't what they are going for, especially for that car. The buzz they got from that ad is worth a hell lot more for Chrysler has a whole than just the 200. They don't get nearly the PR if they run a 1 minute but the 2 minute ad is what everyone is talking about it. Really a brillant move by Chrysler ad agency.
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no chit. People are talking about the ad. Imported from Detroit...Magnificent copy.
America used to make great cars, They are on the road to making great cars again. I think thats why the ad has legs at the water cooler.