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I think a lot of it has to do with overall appeal of "the event" and also somewhat of a reward to the players that busted their asses to get there. It's fairly simple, you ask all of the players/fans/media where they'd prefer to spend a week in February and you will hear lots of Miami/NO/SD etc. Plus how pissed would you be as a player if your reward for getting to the SB was to play a game in Buffalo in -10 degree weather?
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